African Restaurants: Marketing, PR, Branding?
We have all visited a restaurant at some point and had the unfortunate (sometimes laughable) experience of trying to pronounce the names of exotic dishes from the menu which are foreign to our palettes. This is an experience commonly shared in the likes of Chinese, Indian, Italian, French, Japanese, Greek or Turkish restaurant; but hardly ever in West African restaurants in particular as you don't find many non-Africans in there. But why so? You may ask. Well, some say it’s d